SWOT analysis – strategic assessment of a project and organization

03 October 2025

SWOT Analysis is a popular technique used in strategic and project management to identify internal and external factors that can impact the success or failure of an endeavor. The name comes from the first letters of the four key areas of analysis: Strengths, Weaknesses, Opportunities, Threats.

🟩 Strengths

Internal factors that provide a competitive advantage or facilitate goal achievement:

strong brand or reputation,
unique team competencies,
access to modern technologies,
efficient operational processes.

🟥 Weaknesses

Internal factors that may hinder project progress or weaken the organization:

lack of key resources,
low team motivation,
ineffective time management,
limited market knowledge.

🟦 Opportunities

External factors that can be leveraged for the benefit of the project or company:

emergence of new markets,
favorable regulatory changes for the industry,
development of new technologies,
changing customer needs.

🟨 Threats

External factors that may pose risks or disruptions to goal achievement:

strong competition,
political or economic changes,
market instability,
legal restrictions.

🎯 Application of SWOT Analysis in Practice

Strategic Planning – setting priorities and development directions.
Project Evaluation – identifying risks and potential advantages.
Decision Making – support in choosing optimal actions.
Team Management – defining areas for development and improvement.

✅ Summary

SWOT Analysis is a simple yet extremely useful tool that provides a comprehensive picture of an organization or project situation. It helps in developing realistic strategies, increases awareness of potential threats, and promotes leveraging strengths and opportunities.

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